Our Story

About Us

We understand transport. We understand data. We understand what it takes to succeed.

Meet Our Executive Team

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Ashley Murdoch

Founder & CEO

Experienced founder & CEO, previously led Corethree from inception to successful exit, growing annual revenue from Β£0 to Β£multi-millions.

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Dawn Murdoch

Chief Operating Officer

Expertise scaling operations & product for Corethree as it grew to 35 staff and dozens of clients across the transport industry.

Built on Proven Success

The Proelium Intelligence Exec Team is made up of the former founder and exec team members of Corethree; a leading mobile ticketing and data platform used by operators like TfL, FirstGroup, Arriva, and TfGM. Before its successful acquisition in 2022, Corethree generated billions of data points and hundreds of millions in revenue for its clients.

Our attention is now firmly focused on developing and delivering even greater success with our unique new offering, Proelium Intelligence.

Creating Value Through Innovation

We are delivering a dual customer engagement (ProEnhance) and insight (ProData) solution that integrates seamlessly – via API/SDK - into existing technology systems; creating extra value in client investments.

ProEnhance will help influence behavioral change and drive customer loyalty and retention by making them feel valued and incentivized. ProData works with client data and connected disparate data to give true insight into how our client's customers interact with them and the influences around them.

We Understand

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Deep Industry Experience

Years of proven success working with major transport operators including TfL, FirstGroup, Arriva, and TfGM.

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Data Expertise

We've generated billions of data points for clients and understand how to turn data into actionable insights.

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Proven Track Record

Successfully scaled Corethree from zero to multi-million revenue and successful exit.

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Innovation Focus

Combined knowledge of the sector with insights and experience running high-performance technology businesses.

Our Commitment to You

We believe that our new product suite combined with our knowledge of the sector, plus the insights and experience we have of running a high performance, high demand technology business, we stand in a strong position to help our clients grow their business and customer engagement.

We Understand.

Ready to Work With Us?

Let's discuss how we can help transform your transport operations